Analysis of an outlook on the 3D experience
With a growing rage for 3D stereoscopic projection, a survey was taken, aimed to analyse the outlook of 3D experience. For a long time 3D movies and TV shows have been a bit of a gimmick. With a recent surge in the number of 3D movies being released, it seems that 3D is certainly enjoying the spotlight. The last two years alone has seen the release of Avatar, My Bloody Valentine, Bolt, Coraline, G-Force, Monsters vs. Aliens, The Final Destination and Up, and that is by no means a definitive list. According to 68.8% individuals 3D movies fascinates them more than 2D movies. 3D have been used as an aid to re-energise a tired franchise, help a film stand out at a crowded box office or to give TV viewers a glimpse of what the future might hold. According to the statistics, 67.7% people like animated movies of which
96.9%prefers 3D over 2D movies. Most of the consumers are embracing 3D enthusiastically and that the need to wear glasses to enjoy 3D content is not a big obstacle for most people but even after being so fascinated, 84.4% people mind
paying more for 3D movies in comparison to 2D movies. The studies also show that the more people know about 3D the more they like it, something that holds true for 3D in movie theatres, video games and in home theatre. 93.8% people nominated that 3D projection enhance storytelling and it is not a distraction. The main result after the review shows that majority of the audience prefers 3D over 2D and feels that 3D enhances projection and is not a distraction but most of them still do not agree to pay extra for the 3D experience.
Artefact 2
Psychological outlook of audience for 3D projection
The future of stereo imaging depends on the visual convenience in sense of comfort as for to offer the audience, a three dimensional projection worth viewing and that to for a long duration. Therefore, the future of the designs and technologies involved for 3D projections will remain with the accordance of human factors. When asked 3D experience affects you when compared to the same in 2D, for 43.8% people 3D vision is effective and memorable but stressful. Commonly, visual fatigue has become an uncertain notion as it is connected to a varied phase of the human visual system. There seemed to be a break-even point in the survey when 46.9% people voted 3D experience to be effective and memorable while according to 43.85% people dually stressful. Especially for 3D TV, literature describes visual discomfort as the number one health issue. Hence, for the development of a strain free viewing experience on a stereoscopic display. In literature; visual comfort is used interchangeably with visual fatigue [1]. The experience of watching movies while wearing 3D glasses was found to be stressful but useful for 34.4% people. The final result of the analysis showed that majority of the audience is fascinated by 3D projection and find it effective. Most of the audience feel that the 3D view has a much more memorizing impact on the audience but can prove to be equally stressful and would prefer the 3D experience without 3D glasses. With its ability to enhance the vision and capacity to improve the memory power of the audience, nearly everyone chose 3D to be widely included in the field of education.
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[1] Lambooij.M, et al, 2007. Visual discomfort in stereoscopic displays: a review [Online]. Available at:
http://iss.bu.edu/jkonrad/Publications/refs/pdf/SDA-2007/Lambooij_etal_SDA_2007.pdf. [Accessed 20 April 2010]
Artefact 3
Economic outlook of audience for 3D movies
While literally adding a new dimension to cinema-goers' experience, 3D is also being touted as a means to help filmmakers reach new creative heights, make millions of dollars for studios. 90.6% people find the trend of new trend of a movie being projected in 2D as well as in 3D in the theatres at the same time fascinating. 3D movies cost a bit more as compared to 2D movie. According to 68.8% people, 3D movies are worth watching but are too expensive. Customers are not savvy to the inner workings of why 3D movies cost more, but they obviously know that the pair of 3D glasses that they get at every screening would costs money.75% audience disapproves the new trend of purchasing 3D glasses in addition to the costly movie ticket instead of a free treat as it used to be earlier. Theatres have been able to charge more for tickets to 3D screenings, which has helped them in offsetting the exorbitant
cost of upgrading their projection hardware. But 3D still accounts for a mere fraction of overall ticket sales. 84.4% people would like the use of 3D projection in their day to day life of which 78.1% consumers mind paying extra for it. With the
rapid growth of 3D technology and experience, there is a prediction of a much higher movie ticket price for which 78.1% consumers disagree to pay if there is a rise in current price with the improvement in the quality. The survey results showed that most of the audience prefer to go to the cinema quite often and they are worried to pay extra for the 3D experience and disapproves the new venture of selling of the 3D glasses by the cinema halls which previously were given free to the consumers.
Artefact 4
Analysis of outlook on the anaglyph artefact
Stereoscopic 3D is not just for movie-makers, even though it has been popularly connected to movies, thanks to the current wave of 3D blockbuster films. After viewing the printed 3D stereoscopic artefact, 100% people found it fascinating and preferred it over 2D projection. With the trend of a lot more movies going into 3D, there are good opportunities from the education side. 59.4% people would prefer 3D stereoscopic printed magazines and books. Stereoscopic 3D is equally important to art departments in Advertising Agencies and is yet different enough in the way it needs to be exploited, than established rules of design and storytelling that are done with 2D methods. 100% people believed 3D projection would enhance learning and voted that 3D stereoscopic projection has a lasting effect on memory as compared to 2D projection. The main aim of the 3D stereoscopic projection is to get closer to the reality. With the increasing amount of evolutions in various fields of technology, the human effort towards the
enhancement of vision has proved to be a significant landmark in the field of scientific developments which has laid its mark in the stream of education, medical science as well as entertainment. 100% people have chosen that 3D Stereoscopic prints and visual projection enhance the presentation. The final result showed that majority of the audience were fascinated after viewing the 3D stereoscopic artefact and sounded enthusiastic with the idea of having 3D printed books and magazines in their day to day life and most of them encouraged the use of 3D in the field of education and scientific developments for its ability of better memory impact on
the audience.
Artefact 5
Analysis of 3D Television in day to day life
According to the industry, 3D is the next big thing. TV manufacturers are chomping at the bit to sell us new monitors. Sky is planning a huge 3D blitz, including the launch of a dedicated 3D TV channel. Verily, the planet is on the cusp of an incredible 3D revolution. 80.6% people would like to prefer a 3D television in their homes.The major problem is that, for all the potential benefits, 3D would come as an expensive breakthrough. 3D television would need a change in one’s television set which would cost a minimum of £1600 approximately and for a comfortable 3D television experience, the audience would have to purchase the 3D glasses and a wireless transmitter which would cost them £100, for which 67.7% people drastically disapproved the idea of 3D television. With its positive impact on the memory and learning aspect, 74.8% people agreed to have an educational or informative 3D channel added to the television but 74.2% people thought the idea of 3D television as a pointless gimmick except for the ides of an educational channel. The final result showed that initially, majority of the audience preferred 3D television but when explained the increase in expenses most of them drastically disapproved the idea. Instead, most of people in the survey thought the idea of 3D television as a useless promotion of 3D but the idea of educational or informative 3D channel would rather be accepted.
Artefact 6
Analysis of Avatar 3D vs. Avatar 2D with respect to the 3D experience
An audience was made to watch Avatar 3D and 2D on a high definition projector over a period of two weeks and a brief survey was taken so as to calculate the difference between the movie experiences. It has been one of the most hyped movies of the decade: the return of James Cameron with a $230m-plus 3D inter-species action movie that will, some observers say, decide the future of the industry.65.6 % people found the movie fascinating, out of which 53.1% audience preferred the 3D version in comparison to 2D. The movie projected a wide and in depth 3D experience broadening the pathway of 3D stereoscopy. 46.7% audience disagreed to pay more for the 3D experience and 34.4 % people found it stressful to wear the 3D glasses. Its creators claim that it is the future of film-making, leading the way to a brave new world of stereoscopic cinema. According to 93.8% audience, 3D version enhanced story telling and it did not prove to be a distraction. The final result showed that majority of the audience were fascinated by the 3D experience but at the same time disagreed to pay more for it. The 3D experience was preferred by nearly everyone but wearing 3D glasses was stressful and uncomfortable for some. Most of the public encouraged 3D production but differed with its price.
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